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Creative product designer with 8+ years of experience developing customer-focused apparel, graphics, and merchandise from concept through production. Experienced in seasonal product development, concept development, trend forecasting, market research, consumer insights, apparel graphics, color direction, garment construction, fabrication, and product line strategy. 

Polaroid × Thrasher Collaboration

Led the creative direction for a limited edition Polaroid camera celebrating skate culture. Defined the visual concept, look, and cultural positioning for an audience both inside and outside skateboarding. Partnered closely with Polaroid to push production capabilities, ultimately selecting a hydro-dipped process
to mimic the layered sticker aesthetic common
in skateboarding.The collaboration sold out within weeks of launch.

Responsibilities:

 

-Creative direction and visual concept   development

-Camera and film border design

-Branded packaging design across products

-Marketing and launch assets

-Event concepts to extend reach and engagement

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adidas x AFA × Thrasher Collaboration

 

Served as a key creative lead on one of the most highly anticipated skateboarding collaborations in recent years, contributing to both the creative direction and execution of a culturally significant apparel collection.

Responsibilities:

-Led design direction on the Thrasher side of the collaboration, ensuring brand integrity across all deliverables
-Balanced and maintained the distinct visual identities of Thrasher, adidas, and AFA within
a unified collection system
-Designed front and back graphics across the full apparel range, including jersey construction and detailing
-Developed marketing and launch assets to support global release and storytelling
Conceptualized event experiences to extend cultural reach, engagement, and brand impact

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Lacoste × Thrasher Collaboration


Was a crucial part of the creative direction for the unexpected and controversial collaboration with heritage tennis apparel brand, Lacoste. Defined the visual concept, look, and cultural positioning for an audience both inside and outside skateboarding. Partnered closely with Lacoste to design a collection that felt true
to both audiences.

Responsibilities:

-Creative direction and visual concept development

-Graphic illustration

-Apparel design

-Marketing and launch assets

-Event concepts to extend reach and engagement

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Dickies × Thrasher Collaboration

Served as aHead Graphic and Apparel Designer for a collaborative project between Thrasher and the iconic workwear brand Dickies, leading the visual development of a cohesive cross brand identity system.

Responsibilities:​​

-Directed creative concept development and overall visual direction for the collaboration

-Designed apparel graphics and product applications across multiple categories

-Developed a custom cobranded logo lockup integrating both brand identities into a unified system

-Created original surface pattern designs for garment linings and internal detailing

-Produced marketing, launch, ad promotional assets to support release strategy and storytelling

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Huf × Thrasher Collaboration

Played a pivotal role in the creative development of a landmark collaboration between Thrasher and HUF, leading the design of a collection that celebrated the heritage and influence of two of skateboarding's most iconic brands.

Responsibilities:

 

-Served as Lead Designer representing Thrasher throughout the collaboration, driving creative execution from concept through final production
Preserved Thrasher's distinct brand identity while seamlessly integrating HUF's visual language into a cohesive collection
-Created the collaboration's signature mascot character, featured across apparel and a limited-edition collectible bobblehead
-Designed the primary collaboration logo and visual identity system used consistently across the entire collection
-Developed custom collegiate-inspired wordmarks and supporting graphics that established a unified and recognizable design language
-Partnered with cross-functional teams to deliver a collection that resonated with the skateboarding community while achieving commercial and cultural impact

Palace × Thrasher Collaboration


Played a critical role in the creative direction of a high-profile collaboration with one of the most recognized streetwear brands globally, contributing to both concept development and visual execution.​

Responsibilities:

-Supported creative direction and visual concept development from initial ideation through execution
-Produced original graphic illustrations applied across apparel and marketing materials
-Designed apparel graphics aligned with both brand storytelling and commercial objectives
-Developed marketing and launch assets to support campaign rollout and product visibility

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Vans × Thrasher Collaboration

Played a key role in the creative development of a collaboration between two of skateboarding's most influential legacy brands, Thrasher and Vans, leading the design of a collection that honored each brand's heritage while creating a fresh, unified visual identity.​

Responsibilities:

 

-Served as Lead Designer representing Thrasher throughout the collaboration, driving creative execution from concept through final production
-Preserved Thrasher's distinctive brand identity while seamlessly integrating Vans' visual language across the collection
-Designed a custom co-branded Flame logo print that became a signature graphic for the collaboration
-Designed the featured crewneck sweater, balancing commercial appeal with authentic skate aesthetics
-Partnered with cross-functional teams across design, merchandising, and marketing

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© 2025 Donta Santistevan. All rights reserved. 

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