SELECTED DESIGN WORK
The average person spends approximately 8 seconds on an email newsletter. These graphics need to be simple yet carry Betabrand’s aesthetic and have some character. Click to enlarge.
3D PRODUCT COMPS
Betabrand has experimented with using 3D renders in place of actual samples for footwear and bags. First, I worked with the photography and production teams to make sure I have the assets I need. Next, I cleaned up the photos and comp in the 3D renders.
Betabrand is unique in that they encourage customers to send in photos of themselves wearing Betabrand products. Those photos then get used in elaborate billboards comps, giving the customer the feeling that they are a part of the brand.